Top 5 Reference Apps on iOS in New Zealand for Q4 2023

In the fourth quarter of 2023, the top 5 reference apps on iOS in New Zealand showed varied performance in terms of weekly downloads, revenue, and active users. Below is a detailed overview of the performance of each app.

Ancestry: Family History & DNA saw a moderate fluctuation in weekly downloads, peaking at 467 in the week of December 25. The app's weekly revenue ranged between $1K and $1.5K, with a notable peak of approximately $1.5K in mid-October. Active users experienced a slight increase, reaching 1.2K by the end of December.

MyHeritage: Family Tree & DNA had a relatively stable download rate, peaking at 179 in early October. Revenue figures showed some volatility, with a high of $776 in the last week of December. Active users fluctuated around the 350 to 450 mark, ending the quarter at 375.

Hallow: Prayer & Meditation experienced a significant increase in downloads in early December, reaching 289. Weekly revenue varied significantly, with a notable peak of $665 in early October and another spike to $618 in the last week of December. Active users generally ranged from 600 to 800 throughout the quarter.

Night Sky saw a substantial increase in downloads in mid-December, reaching 439. Weekly revenue also showed an upward trend, peaking at $538 in the last week of December. Active users remained relatively stable, fluctuating between 600 and 750.

Voice Translator: AI Translate had a stable download rate, with a peak of 360 in late September. Weekly revenue showed a consistent trend, peaking at $366 in early October. Active users ranged between 200 and 360, with a slight increase towards the end of the quarter.

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